If you’re familiar with the concept of blogging, then you know the general functional elements of the blog. It begins with an address for the domain, and then a hosting company, then we need blogging software, and then we need content and traffic.
Straight forward, right? There are, however, things that aren’t as tangible that every successful blogger must be thinking about prior to establishing the blog
1. Vision. What’s your vision? What are you planning to blog about? And who will you blog for?
A clear and concise “picture” of what your blogging goals and objectives is essential to your long-term success. The problem is that a blogger will “think” they know what they’re planning to be doing and how they’ll do it. But then they’re in”the “Super Information Highway” where information, ideas, irresistible offers and plain “stuff” begins pouring in and they swiftly find themselves distracted and way off the path.
Instead of spending the next 6 months, or even more, wandering around aimlessly trying this and to do that and coming up empty make a plan of exactly where you want to go and the best way you intend to arrive there.
2. Passion. What are you passionate about to discuss? You don’t necessarily “know” the most about, but what do you find yourself truly passionate about?
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Many blog “guru’s” will tell you to identify a niche that will yield a profit. They do not encourage you to look into the subject, or the content of the area, or your own interest in the field. And while this may work in a small proportion blogger, this may not apply to the majority.
Think about it. If you go to a blog, and then read the articles, can be able to immediately recognize the difference in the content between passion and facts? If it’s facts and figures, statistics and details you need, then there are a lot websites that provide “informational” sites from which to find that information.
Then there are those sites including blogs which offer more than “information.” You can find insight and emotion as well as opinions and contrast on blogs that are operated by someone who is passionate. The passion shines through in their posts and on-line “voice”.
If you blog out of a passion you will notice that the blogging “tasks”, mainly filling your blog with posts, will be an enjoyable and productive process. Also, your readers will be more responsive and loyal when they start to establish a connection with you.
3. Commitment. Are you willing to make the commitments required to create and manage a profitable blog?
It’s certainly one thing to place all the functional components in place, but what happens next is where the majority of bloggers get unaware of the reality of blogging.
There’s content. Lots of content. You can write it yourself, contract outsourcersor Private Label Rights (PLR) material, it requires an on-going commitment to provide your readers with fresh information that is up to date and keeps your readers coming back for more.
It’s about establishing and maintaining the relationship you have with your readers. Staying in touch and keeping up to date with the latest aspects and aspects of your field. Keeping their interest and building your credibility and their trust.
And of course, there is also marketing. It’s not enough to just create a blog and hope to receive a flood of visitors without any effort put into it.
Therefore, being aware and ready for the many commitments that are required for successful blogging is vital to your long-term success.
4. Content. Where do you source the content you need? Are you going to write it all or is it some combination of sources?
As we’ve mentioned before content is the main driving factor behind all successful blogs. The latest, interesting, enthusiastic current content attracts new readers and keep existing readers returning.
A clear and accurate knowledge of where your content is coming from, and how you’ll share it, and the frequency you will provide it for your visitors are all essential aspects to think about before you start blogging.
5. Systemizing and Scheduling. What days will you post? What are the days you will market? When will you complete maintenance tasks?
One of the most ineffective methods of managing a blog is “on-the-fly”.
If you were to have the opportunity to take an “inside look” at any blogger’s daily routines You’ll quickly realize that they have a highly planned system in place that revolves around a very specific timetable of when they perform what.
Respecting and recognizing the time elements that are involved with posting marketing, promoting, and establishing contacts with prospective customers is among the crucial elements to take your blog from A to Z with a quick and profit-making way.
There are numerous blogging tasks that are most effectively executed quickly. There is a specific order to tasks and a certain time frame to their implementation. Knowing the specific tasks, and how to systemize and organize them, can make all the difference in the results you get from blogging.
6. Marketing. How will you market to your audience. Where will you market? Are you aware of the blog marketing landscape and know how to utilize it to your advantage?
The primary thing you need to consider when it comes to blogging is to first and foremost, have an accurate understanding of your identity and what you can provide.
An effective blogger strives to be an “authority” in their niche. They target their marketing toward building trust and credibility with the people they want to reach. Your blog must be seen through your advertising efforts as the “go-to” place for your market, and they should easily and quickly be able to discern that you are their primary source.
Understanding the market landscape of today, particularly for blogging, is imperative, if you want your marketing efforts to be efficient, and profitable. The online landscape of marketing today is very different from those of years ago, and demands you to be creative as well as a nimble, skilled, and most of all ….diversified.
The worst thing that a blogger who is dedicated to long-term success is to concentrate all of their marketing resources, attention, or money, into one single marketing effort. or to concentrate on one sole marketing channel to support their long-term growth.
Your marketing needs to be modular in nature in the sense that it builds upon itself so that you create the foundation for a long-term and stable foundation that you can draw from, and build upon, far into the future.
7. Blogging tools. What do you really need to get started? How can you maximize the tools you’re using?
As compared to other companies, blogging is one that actually needs very little in terms of investment particularly when you consider that one of the biggest and most effective tools that a blogger needs is available to them at no cost.
WordPress is among the top effective blogging platform available today. It is the most well-known for many reasons. It’s extremely functional and customizable. It comes with optimization features and features that drastically reduce the need to become an expert in optimization. It’s intuitive and user-friendly, and best of all, yes, it is free to download for everyone at no cost.
Beyond WordPress, there are a few other tools that every blogger will want to have in their “toolbox” including a good username/password/profile management program. A reliable and robust blog tracking software. Also, a spreadsheet application to manage your blog’s schedule and system.
There are additional tools some bloggers are attracted to which aren’t efficient and are likely to be a waste of your cash and time. Like mass submission programs or services. Don’t fall into the traps offered by those who offer to submit your blog to thousands or hundreds of different sites for what seems to be a reasonable amount of money. They aren’t working and there are more efficient and effective methods of marketing your blog and make money.
8. Collaborating. Who is your competition? How can they help you and help you?
In the world of today’s internet, it’s quickly becoming less dog-eat-dog but more of a ban together among bloggers of similar and similar industries.
There are increasingly “syndicates” being formed where online sellers operating in the same field are bringing their ideas, resources and audiences together, to benefit their customers in a variety of ways. Through joining forces, they are able to benefit from each other’s strengths, and also help each other overcome their weaknesses. Nevertheless, they will benefit.
The targeted markets gain because now they have even greater information and products, and services available to them in a single way, sometimes in the same location. It can be an easy and quick way for a new blogger to start a blog within a very short period of time, and to leverage against other bloggers to create a positive and mutually rewarding relationship.
9. Costs. What is the cost to develop and manage a blog?
Of course, the common sense tells us that it’s going to cost much less to create a blogging business than it would an brick and mortar business.
There are however costs involved and those include hosting, domain registration, domain registration and possibly some help from freelancers in writing, or a monthly fee to keep a Private Label membership for copy or other products, and there could be some software-related costs, and then marketing.
One of the main advantages of a blogging business is the ability to decide whether you have time to invest, or more money. If you’re strapped for money, then you may want to consider performing those tasks that you can perform yourself for the time being. If you’re short on time and more cash available and you are able to pay for more of what is required to be completed.