The job of an Account Executive in an agency may seem glamorous but few people realize exactly what it entails. An Account Executive can also be referred to as being in Client Service – which is a more accurate description of the work.
The function as an AE is crucial to the marketing agency’s performance. The AE is responsible for representing the client’s interest at the ad agency and the agency’s needs to the client, and both with impeccable professionalism.
The basic AE job description includes obtaining an advertising brief from the client – typically a marketing professional or brand manager. The brief is a description of what the customer requires and could range from sales flyers and corporate brochures to branding cards, business cards, multimedia presentations websites, print advertisements, web-based campaigns, outdoor campaigns or Search and Social marketing – and that’s only the bottom line. Visit:- https://limamediagroup.com/
These tasks could include copywriting designs, design, digital design, voice-overs, photo shoots, media scheduling and booking digital strategy 3D, animation concept, print, video production, setting accounts on Facebook as well as Twitter accounts amongst many other areas of expertise.
The AE has to be knowledgeable enough about all these areas to give insights and advice to the marketing manager and take a comprehensive clear and concise report to the advertising agency. Some of the requirements of an AE include:
The AEs should possess strong communication skills. They must be able deliver budgets, briefs, and timelines via specific channels within the advertising agency. A good time management skills in addition to attention to specifics are also required.
Account Executives should guide the agency’s creative process within the parameters that are specified in the brief. An knowledge of their clients’ markets as well as their products and competitors is essential.
* AE’s need to ensure that all advertising agency’s procedures are adhered to and that all client/ ad agency communication is short and simple.
* The agency’s top management should also be kept informed and up-to-date on all accounts and projects of the agency.
*AE’s must look for new business for the agency and to test their newly acquired sales abilities!
* Financial proficiency is required – from the agency and client budget management and reports backs to full media and campaign supervision by agencies. Pro-activity is very much appreciated by advertising agencies.
AE’s are at the heart of the agency and sometimes face huge problems as part of the agency’s nerve centre. The AEs share with us their most difficult parts of the job:
“Having to tell the client you or your supplier messed something up or are going to miss a deadline”
“Telling creative the client didn’t like their work”
“Trying to get an extension an impossible deadline”
“Thinking you took a great brief and then showing the final work to the client and they hate everything!”
“Getting numerous last minute changes to approved jobs”
But a big plus to this work is that AE’s are also exposed to a variety of clients and gain valuable exposure across a range of industries. A typical AE employed by an advertising agency may work on between 8 and 10 clients. This keeps the AE engaged across a variety of areas and gives them a excellent general knowledge which will benefit them in their future careers.
Personal relationships between the agency and client can also bloom into friendships. Many agencies keep clients for decades due to this kind of relationship building.
On the lighter side, there is a lot of fun to be had by the Account Management Team also celebrates with clients on all their successes (and failures!). They share at conferences, strategic thinking and team building while also bringing their knowledge back to the agency.